Redefining a fashion brand online.
We worked on creating a new site for Gucci in 2014. The site needed to perform better across different regional markets throughout the world. And enable shoppers to purchase on the go using their phones.
I was involved with a series of rapid prototypes, exploring how to align grid, and listing pages. As well as looking at different navigation structures, animations.
We already performed user testing, and helped to create an interactive prototype allowing users to 'shop' the site, adding things in a cart and purchasing with a simulated credit card provided.
Project released: 2014I was responsible for prototyping.